MARKETING COMMUNICATIONS
With promotion and
marketing experience on the staffs of the
International Wool Secretariat
in Paris and theAmerican Wool Council
in New York, Elaine then established aconsulting service, EGI Communications, producing client-specific press materials, advertorials, corporate brochures, and websites
. Working with clients to offer a total package of marketing and promotion services, she produced special events such as design contests, fashion shows, demonstrations, wrote speeches for corporate clients, and directed the press activities and press room at trade shows.
WEBSITES
Merging creative writing skills with a terse technical writing format, Elaine has written websites for fashion, beauty, and other related industries.
She works with clients and their designers to conceptualize, organize, and outline their sites so they flow logically and easily.
She also provides content to fit already-designed pages or formats that enhance product and service descriptions.
For samples of brochures, advertorials, and press releases in PDF format, click on the links below.
